About Hold My Coffee

The agency that actually
just builds the thing.

Fast. Sharp. Built by someone who's been on your side of the table.

The Honest Version

Most agencies will schedule a discovery call, send you a proposal, introduce you to a team you'll never talk to again, and deliver something in six months that looks nothing like what you described in month one.

We're not that.

Hold My Coffee is a one-person build studio that uses AI to move at a speed that used to require a team of ten. We build apps, websites, and digital products for founders, small businesses, and anyone who has a real idea and needs someone to actually make it real.

No fluff. No bloat. Just building.

Who's Behind This

Hi. I'm Shashank.

I'm a product marketer by day and a builder by nature. I've spent years launching products, crafting positioning, and figuring out why some things stick and others don't.

Along the way I built a few things of my own — an AI-powered news app that got acquired, and Halfway, a couples budgeting app that splits expenses proportionally by income and is live on the App Store right now.

At some point I realized I was doing for my own projects what most people pay agencies a lot of money to do badly. So I started doing it for other people too.

That's Hold My Coffee.

I bring two things most build studios don't have in the same person: a marketer's brain and a builder's hands. I don't just build your product. I think about how it positions in the market, who it's really for, and how people will talk about it. That's not a service I offer as an add-on. It's just how I think.

Shashank Imarati — Founder, Hold My Coffee
Background
Product Marketing
Notable Build
Halfway — App Store
Notable Exit
FlashFeed — Acquired
Superpower
Marketer's brain + Builder's hands

Who We Work With

Founders

You've validated your idea and need someone to build it without the three-month wait and the six-figure invoice.

Professionals

You see a gap in your industry and want to build the tool that fills it. The lawyer who wants a client portal. The doctor who wants a patient app.

Small Businesses

You've been burned by cheap offshore work or bloated agencies and just want something done properly by someone who actually cares.

If you've ever been told your idea is too complicated, too niche, or too fast to build properly — you're exactly who we built this for.

The Way We Work

One person.

You work with me directly. Not an account manager who relays messages to a developer you'll never meet.

Flat fees.

No hourly billing, no scope creep surprises. We agree on what we're building and what it costs before we start.

Fast timelines.

Weeks not months. If something is going to take longer than expected you'll know immediately — not two weeks before the deadline.

You own everything.

Code, design, accounts. All of it is yours from day one.

Ready to build something?

Tell us what you're thinking. No commitment, no discovery phase, no deck. Just a conversation about what you want to build and whether we're the right fit to build it.

If we are — hold my coffee. We'll get started.

Let's Brew It